Have you ever signed up for a newsletter from your favorite branded company? We're sure you have.
For example, a promotion from the café could arrive in the mail and on the person's birthday, a free drink or20%Suppose you receive a coupon for a What would the recipient think? They will probably tell someone.SNSYou might post it to This is an example of marketing.
The following is a detailed explanation.
This is what is known as permission marketing. It is a type of marketing communication in which consumers communicate by receiving marketing offers and news from branded companies.
Such permissive marketing allows companies to offer incentives to their customers that benefit them.
[On the merits].
Permission marketing is considered cost-effective. Because customers give their consent, companies earn their customers' trust, and trust increases a company's brand value and loyalty.
If these marketing efforts are done without the customer's consent and without their permission, they could lead to customer dissatisfaction and possible losses for the company, including issues of invasion of privacy.
In addition, permission marketing can lead against other companies. When customers subscribe to content, they become interested in and want to learn more about a company's business products and services.
[On disadvantages.
When permission marketing, companies need to monitor the frequency of their emails, as they are often automated. Too many e-mails can turn off customers. Sending emails about every event, on the other hand, will turn off customers.
Here are some permission marketing tools your business can use.
Service
- Send a regant letter with a beautiful envelope/message.
- Check to see what was received or not.
- Project Progress Report
- Specify date of next project
- Report of work completed
- Usage Tips
- Notification of accumulated points
- Notice of Report Release
- Obtain an evaluation of the work completed
- Communicate feedback.
VIP:.
- Getting to know each other in social networks
- Client consultation.
- Joint Product Development
- Invitation to coauthor
- Receive mailing requests from clients.
- Publication Description
- Customer success stories will be presented.
- Certificate of Achievement
Entertainment:
- Newsletter with a sense of humor
- Invitations to entertainment events
- contest
- Distribution of collections (films, books, resource recommendations)
- Holidays and non-holiday anniversaries celebrations
- Congratulations on your personal achievement!
- Client's birthday
- Your company's birthday (some bonus or discount in honor of this)
Permission marketing is important for companies seeking to build long-term relationships with their customers. In the long run, it is marketing that will undoubtedly be reliable in the future.
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