This coffee chain originated in the U.S. Founded in Seattle in 1971, it now has stores in more than 70 countries.
Starbucks has a strong marketing strategy.
SNS accounts are created for each country/region to provide and advertise location-specific information.
The most popular marketing method used by Starbucks is the technique of creating the fear that you can only buy now to increase the desire to buy.
For example, Starbucks will offer limited-edition drinks in red cups during the New Year (a design that, incidentally, will not be repeated). Customers then rush to purchase a mocha or gingerbread latte with roasted white chocolate.
Thus, Starbucks runs limited promotions for breakfast and sets a clock on its site to indicate to users when the promotion ends.
Starbucks also has a unique loyalty program that customers love. Among other things, the company rewards customers for product purchases. It offers free drinks, additional discounts, promotional codes, and certificates.
It also offers an easy way to purchase products. With the Starbucks mobile app, customers can order and pay in advance and pick up their drinks at a nearby coffee shop without waiting in line. For the past two years, more than 40% of U.S. sales have been generated through mobile applications.
In addition, the design of the social network accounts is in keeping with the brand's corporate style.
All Starbucks brand accounts on national and international social media are designed in the brand's signature green color, using the brand font and logo. The same account design is used because the brand needs to maintain a single corporate identity and perception everywhere. All Starbucks-branded social media accounts post frequently; the brand posts daily, averaging one to two posts per day. This is necessary to maintain regular communication with subscribers in all countries.
We can help you to make this approach work for your company as well.
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