For business owners, the number one concern is attracting customers. I believe this is an eternal theme.
What methods should we use to attract customers, in other words, what methods should we use to advertise?
We at Aurora are thoroughly exploring this theme.
First, you need to make your customers aware of your products and services.
The information dissemination that many consultants do is to promote only the good points of their products and services.
But if I put a product in front of you that you don't want, will you want it? Probably not.
Naturally, if you see something in front of you that you want, you will, of course, buy it.
So what if there is no product that you want, but your company's product is related to what you want?
I'll buy it while I'm at it. You can combine the products you want after you buy them. If I wanted this, but your product can satisfy my desire, I am more likely to buy it.
In other words, keywords are to find "relevance".
We have expertise in finding this relevance.
When seeking ways to attract customers, it is necessary to consult with the company to determine what type of company it is and how to attract customers compatible with the company.
For example, a company near the sea in Ehime Prefecture was consulting on how to attract customers, but when we talked to them, we found that inquiries were stagnant because the contract was not clear. In this case, by clearly stating the terms of the contract and reviewing it, the situation was dramatically improved.
In addition, a company in Matsuyama City was having difficulty obtaining consultants and legal advice on weekdays. The company wanted to consult on Sundays. Many consulting firms and law firms are only open on weekdays. In this case, the company boldly advertised that it would accept consultations on Saturdays and Sundays, and was successful in attracting customers.
A company in Shimanto City, Kochi Prefecture, Japan, did not have a nearby law firm to provide legal advice and wanted to consult by phone or online.
We have the know-how to identify demand and find the supply to meet that demand and attract customers.
Thus, the way to attract customers is not only to use the media, but also to find the "relationship" mentioned above.
be unbroken